Here’s a great example of how a company used promotional products to successfully promote their business. The idea was to put a positive spin on dreaded junk mail. A company mailed little trash cans filled with their marketing material.
“If you make an envelope lumpy, people can’t resist that – it could be a writing pen or a piece of bubble gum, but just the fact that there’s something in there, it gets their curiosity up and they have to open it,” says Conklin, pointing out that this can’t be done in e-mail, where it’s virtually impossible to make your message stand out from the rest.”
Interested in learning more about M. Nelson & Associates and our abilities to create killer direct mail programs for your business?
Since 1992, M. Nelson & Associates has been providing printing, graphic design and promotional products to companies both big and small. Feel free to contact Carolina Pimentel-Nelson for additional information.
M. Nelson & Associates is located in Indianapolis, Indiana. 800-685-1269.
“Your Child Has Lice!”
Actually, the email’s subject line read, “There’s been a case of head lice at school.” The email, from my child’s school, went on to explain that precautions were being taken to deal with the outbreak and further eliminate the spread to other children. The email concluded with a quick education on how to prevent the spread of head lice. Point is, I was glued to the email and read every line.
I receive dozens of emails from my kids’ schools every month. I rarely read a single one. I’d like to read them, I’d like to know what’s going on at their schools, but who has time? I’m not the only one, I’ve heard the same from other overworked, overwhelmed parents. Frankly, unless it’s serious, yanks me by the collar, slaps me across the face, dumps ice-cold water over my head, I’m probably not going to notice or take the time to read.
Unless, of course, I see something as strong and forceful as “Your Child Has Lice!”
What’s the lesson? Whatever method you choose to use to market your company, make sure it gets noticed. Make sure your marketing efforts have the “Your Child Has Lice!” effect. It’s the only way you’ll cut through the noise and make an impact. Your job is to identify what your “Lice” is. Ooh gross!
In this economy it takes guts to get noticed. I’d like to hear what you’ve done to market your business.
Want to learn more? Contact Miles Nelson at 317-228-1422 email@example.com
M. Nelson & Associates is a full service marketing company providing strategic planning, graphic design, commercial printing and mailing, promotional products and branding.
M. Nelson & Associates is an MBE and WBE. Contact Carolina Pimentel-Nelson
Click the links below to download a PDF copy of our quarterly specials flyer. Questions? Want to place an order? Call us toll-free at 800-685-1269 or local 317-228-1422. We’d love to help![button link=”http://services.mnelson.com/wp-content/uploads/2014/04/MNelson_quarterly_mailer_Outside.pdf” type=”icon” newwindow=”yes”]Specials: Page One (PDF)[/button] [button link=”http://services.mnelson.com/wp-content/uploads/2014/04/MNelson_quarterly_mailer_Inside.pdf” type=”icon” newwindow=”yes”]Specials: Page Two (PDF)[/button]
The Milwaukee 225 begins Friday June 17th.
Friday is the official practice day. Race fans will get to see all their favorite cars and drivers for only $5.00.
Get official 2011 Milwaukee 225 Merchandise from the online store.
The festivities continue on Saturday the 18th. Races include USAC Quarter Midgets, USAC Midget Series, USAC Silver Crown Series, USF20000 National Championship, the Mazda Road to Indy and the INDY Lights David Hobbs Honda 100. General admission is only $25.00 and kids get in for $10.00.
Sunday, June 19th is the IZOD Indycar Series Milwaukee 225. Go towww.milwaukeemile2011.com to purchase tickets.
M. Nelson and Associates is a leader in producing event merchandise, promtional products, graphic design and printing. Contact Miles Nelson at 800-685-1269 or email firstname.lastname@example.org.
- Understand your target market. Tie the promotional product to something that resonates with that specific market.
- Have a budget. Know before you choose your promotional products, what your budget is. Also, consider what a customer is worth to help decide how much to spend on a promotional product. The more valuable a customer is to your business the better the promotional product.
- The more colors you use on the design, the more expensive the promotional product is. Don’t use 3 imprint colors for pens. Instead, use that extra money to buy more products.
- Don’t be frustrated if people ask you if they can get one more pen or bag or cup for his or her children.
- Use money wisely. Buy promotional products that have a long lasting effect. And don’t feel bad if some people call them Chotskies…I got over that a long time ago.