“Your Child Has Lice!”
Actually, the email’s subject line read, “There’s been a case of head lice at school.” The email, from my child’s school, went on to explain that precautions were being taken to deal with the outbreak and further eliminate the spread to other children. The email concluded with a quick education on how to prevent the spread of head lice. Point is, I was glued to the email and read every line.
I receive dozens of emails from my kids’ schools every month. I rarely read a single one. I’d like to read them, I’d like to know what’s going on at their schools, but who has time? I’m not the only one, I’ve heard the same from other overworked, overwhelmed parents. Frankly, unless it’s serious, yanks me by the collar, slaps me across the face, dumps ice-cold water over my head, I’m probably not going to notice or take the time to read.
Unless, of course, I see something as strong and forceful as “Your Child Has Lice!”
What’s the lesson? Whatever method you choose to use to market your company, make sure it gets noticed. Make sure your marketing efforts have the “Your Child Has Lice!” effect. It’s the only way you’ll cut through the noise and make an impact. Your job is to identify what your “Lice” is. Ooh gross!
In this economy it takes guts to get noticed. I’d like to hear what you’ve done to market your business.
Want to learn more? Contact Miles Nelson at 317-228-1422 firstname.lastname@example.org
M. Nelson & Associates is a full service marketing company providing strategic planning, graphic design, commercial printing and mailing, promotional products and branding.
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